How it all began
Serino Vanti began from a deep passion for perfumes, which started as an obsession to collect every new fragrance launch, and soon became a journey of creating our own. Each scent we bought felt like adding a new member to a growing family, cherished, personal, and full of character. Serino was established by Shaheer Mubeen and Zarar Bin Babar, longstanding colleagues turned brothers. The brand is more than just a perfume product: it stands as a testament to teamwork, perseverance, and striving for greatness.
Shaheer used to work as a banker, musician, and Business Development expert, but felt unfulfilled by these roles alone. To create something significant for himself, he decided to start his own company where he could express both creativity and independence in an environment conducive to creativity and autonomy. Because of his deep love for perfumes, Shaheer was inspired to create Serino Vanti. He spent an entire year studying the art of perfumery, researching what makes a fragrance truly exceptional. To bring something unique to Pakistan, he began importing premium perfume oils from France, crafting scents that speak of originality, passion, and elegance.
Zarar, an architect and musician, gained considerable experience through various jobs and working on projects around the U.S. However, a regular job wasn't going to get him where he wanted to go; freedom, creativity, and the opportunity for expansion beyond what was possible were what were essential in his mind.
Their passion for music became the basis for an ambitious dream: to establish not just one brand but an array of innovative projects in Pakistan's most alluring locations.
Serino Vanti embodies this dream - an endeavour focused on creativity, skill, and culture, founded on the idea that real progress occurs when individuals work together towards mutual growth.
At Serino Vanti, our specialty extends not solely to perfume production, but also encompasses other forms of creation, such as candles.
Experiences shape us, drawing inspiration from art, emotions, and our individual identities.
Why Serino Vanti?
At Serino Vanti, our fragrances go beyond simply being fragrances: each fragrance expresses who you are through its smell. With expert techniques in place, we craft long-wearing perfumes using carefully chosen and blended ingredients, making each one truly distinctive and lasting.
Our creations are deeply rich in flavor, leaving an indelible mark long after you leave the room.
Serino Vanti fragrances tell stories with every category within our line-up that connect emotion, expression, and art. At its heart lies our philosophy: creating fragrances that not only stay on our skin but also define who we are as individuals.
Art is similar to music for us, and music evokes emotion.
Every note we craft should be felt rather than worn alone.