KHWAAB, Because a Nation Was Born from a Dream

We didn’t choose the name KHWAAB just because it sounds beautiful we chose it because it carries weight.

Pakistan itself began from a khwaab, the dream Allama Iqbal saw long before it became a reality. That dream wasn’t just political. It was emotional about identity, dignity, belonging, and the freedom to exist proudly.

So we asked ourselves:
What if a fragrance could carry that same emotional purpose?

That’s how the KHWAAB category was born.

It is not “just a perfume line.”
It is a 4-chapter story — each scent representing a stage of a nation’s and an individual’s journey:

MANZIL : the destination that keeps us moving forward
WATAN : the love for the land we belong to
AZAAD : the moment we break free and own our choices
RAAH : the path we walk, even when it’s uncertain and personal

We didn’t want to follow generic luxury trends. There are already thousands of perfumes like that.
We wanted something international in quality but rooted in Pakistani sentiment.

That is why this category is called KHWAAB because these fragrances are not made to be worn casually.
They are meant to feel personal.
To remind us that every journey from a nation’s independence to a person’s self-expression begins with one thing:

A dream.