ELITE is created for those who move with purpose, the leaders, the achievers, the ones who don’t wait for opportunity but create it. In today’s world, success is not just a position, it’s a mindset. A way of showing up before you even speak.

This category is inspired by the modern corporate world, ambition, discipline, and presence. It is refined with the elegance of French perfumery, shaped for those who lead from the front.

The collection holds four perfumes, each capturing a different expression of ambition:

CEO: steady, commanding, naturally in control
Deadline: sharp, fast-paced energy built for pressure
She Moves: effortless feminine momentum , fluid, confident, magnetic
Apex : the summit legacy, elevation, arrival at the highest point

ELITE is not loud , it is undeniable. It enters before the wearer speaks. A quiet signature of intention, clarity, and drive.